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Resources / On-demand webinars & demos

On-demand webinar · For clinical & diagnostic labs

Driving Provider Adoption and Test Utilization with Smarter AI

How AI-guided workflows help identify the right patients, reduce ordering friction, and sustain utilization across provider-led and patient-initiated pathways.

  • Recorded
  • 44 minutes
  • Includes live product demos

About this session

For clinical and diagnostic labs, winning the first order is rarely the hard part. The challenge is sustaining provider behavior — keeping eligible patients from slipping away as they move from identification to ordering, coverage, completion and follow-up.

Recorded live on September 24, 2026, this session shows how AI-guided workflows help identify the right patients, reduce ordering friction, and sustain utilization across both provider-led and patient-initiated pathways, with live demos of HealthFAX.

What’s covered

  1. Where adoption quietly slips away

    The eight-step path from provider enablement to follow-up, and where eligible patients and ordering providers drop out along the way.

  2. The provider-led pathway, live

    A HealthFAX demo of surfacing patients who meet testing criteria from the day’s clinic schedule and ordering from the same screen.

  3. The patient-initiated pathway, live

    A patient-facing app that explains results in plain language, suggests questions to ask, and routes the patient back to a clinician.

Presenters

Michelle LaCroix and Dr. Ashwin Kotwaliwale, OptraHEALTH.